April 22 @ 6:46:00 a.m. The Connection Culture: A New Source of Competitive Advantage “I want to share something with you I’ve learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection –an emotional bond that promotes trust, cooperation and esprit de corps – they will never reach their potential as individuals, nor will the organization." (Michael Lee Stallard)
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